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With over 20 years experience in the BI and EPM space, I have worked closely with hundreds of finance organisations to solve their key business problems. I firmly believe in 'Trust'. As we all know not all solutions deliver everything that was promised. I'm a firm believer in the mantra of doing what you say you're going to do and trust plays a huge part in that. If there is a problem, the ability to pick up the phone to someone to ensure the problems fixed is key. Hence - trust.